·٠•● Who?
The target audience would be the people who enjoy listening R&B and Hip-hop and to people that can relate to the narrative in the music video. Another target audience would be the fans of either of the artists in the video. Usually these type of genres appeal to youths aged between 12-18 .Its the type of music they will like because of its features. The features include a modernized upbeat with a nice melodic feeling which brings vibe and creates the atmosphere. Not all hip-hop
·٠•● How?
R&B music tends to target teenagers to young adults, but some older generations like R&B too. I suggest you listen to different artists and some of their songs, you can tell which age group they want. R & B and Hip Hop are the pop (i.e. popular music) of today. Like all pop music from the 1950's until now, It's aimed at 16-25 year olds. It's aimed at black and white audiences of both genders, because the corporates want to maximise revenue so they need to appeal as large an audience as possible.
